Friday, September 29, 2017

Photo Manipulation

Combined stock photo of piggy bank with stock photo of fuel gauge. - - - - - - - - - - - - - - - - - - - - - - - - - - -

One client wanted a photo to use with a newsletter article about saving energy. They specifically requested a picture of an outside door with a football-sized hole in it (and wanted the hole's source - the football - to be identifiable). But they didn't have the time or money to shoot a custom photo. I took the stock photo elements below and combined them to create the photo they requested - at about half the cost of custom photography. See the finished photo composite that follows.





Direct Mail Postcard Fronts - Community Bank

My client, Community Bank, already had an excellent positioning statement when I began working with them: More than you ever expected. The only problem was that no one seemed to notice it or "get it." And certainly, this positioning statement wasn't imprinted in their customers' or potential customers' minds.

I suggested that we use the word "more" along with benefit statements to call attention to the geat products and services their bank offers. The "more" would be the constant. Most pieces also included a follow-up question such as, "Isn't it time you expected more from your bank?"

This approach was used in ads, direct mail, outdoor, signage - virtually everywhere. The result: bank employees told us their customers call them the "more bank." They received many letters and phone calls quoting their tagline, praising the bank's employees for providing more than the customer ever expected.

Mailings to their current customers:



Mailings to prospective customers: