Saturday, August 10, 2019
Wednesday, August 8, 2018
Samples of My Work - Miscellaneous Projects
Employee Benefits Booklet

Sid Richardson Foundation Annual Report 2006

Outdoor Board

First Choice Power Cookbook 2006
This cookbook had always been a cookbook, and very little more.
We suggested adding information about First Choice Power programs,
along with energy-saving tips, in a magazine-style format. It was a hit!

Arts Ad in Program for The Wizard of Oz
(concept, copy, design and shoes!)
(concept, copy, design and shoes!)
Sales sheet for pre-fab home builder
Friday, December 29, 2017
Cards/Invitations
Invitation for a party given by Fort Worth Flight Center:
(Interior, with flap opened)
Graduation Announcement
Invitation to VIP Party
for Opening of Tarrant Area Food Bank Distribution CenterSave the Date card and invitations to the bridesmaid's luncheon,
rehearsal dinner and brunch associated with Mary & John's wedding.
Their reception was held at the Historic Ridglea Theater in Fort Worth –
thus, the movie theme. We shot photos of the couple for each
invitation and poster, mimicking familiar movie posters.
The bride wanted a more formal wedding invitation –
but still in keeping with the theme – so, her guests were invited
to the premiere event.
As part of the theme, we created these posters
to go in the poster frames inside and outside the theater.This die-cut invitation was produced for the last event of
the Lonesome Dove Trail -a 4-month long reunion and celebration of the Lonesome Dove miniseries.
The die cut mimicked the Old Jail Art Center logo.
The event sold out almost immediately.
Friday, September 29, 2017
Photo Manipulation
Combined stock photo of piggy bank with stock photo of fuel gauge.
- - - - - - - - - - - - - - - - - - - - - - - - - - -

One client wanted a photo to use with a newsletter article about saving energy. They specifically requested a picture of an outside door with a football-sized hole in it (and wanted the hole's source - the football - to be identifiable). But they didn't have the time or money to shoot a custom photo. I took the stock photo elements below and combined them to create the photo they requested - at about half the cost of custom photography. See the finished photo composite that follows.


Direct Mail Postcard Fronts - Community Bank
My client, Community Bank, already had an excellent positioning statement when I began working with them: More than you ever expected. The only problem was that no one seemed to notice it or "get it." And certainly, this positioning statement wasn't imprinted in their customers' or potential customers' minds.
I suggested that we use the word "more" along with benefit statements to call attention to the geat products and services their bank offers. The "more" would be the constant. Most pieces also included a follow-up question such as, "Isn't it time you expected more from your bank?"
This approach was used in ads, direct mail, outdoor, signage - virtually everywhere. The result: bank employees told us their customers call them the "more bank." They received many letters and phone calls quoting their tagline, praising the bank's employees for providing more than the customer ever expected.
Mailings to their current customers:

Subscribe to:
Posts (Atom)